After coffee in pods and capsules, here is the bare portioned coffee, without packaging. Behind this initiative is the roaster Delica, a subsidiary of the Swiss distributor Migros. Its innovation, signed Café Royal, is called CoffeeB and aims to revolutionize the market for portioned coffee like Nespresso in its time.
Migros' objective is to contribute to the disappearance of aluminum capsule waste, which it estimated at 100,000 tons per year worldwide. Its CoffeeB system is based on a dedicated machine and eight coffee references, presented in the form of balls. The patented process required five years of R&D.
The ball is coated with an almost invisible layer of seaweed, harvested on the Atlantic coast of France, which guarantees the protection and conservation of the coffee.
Migros' objective is to contribute to the disappearance of aluminum capsule waste, which it estimated at 100,000 tons per year worldwide. Its CoffeeB system is based on a dedicated machine and eight coffee references, presented in the form of balls. The patented process required five years of R&D.
The ball is coated with an almost invisible layer of seaweed, harvested on the Atlantic coast of France, which guarantees the protection and conservation of the coffee.
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