Market shares: Lidl and Aldi in December 2021

Lidl ended 2021 on track with an increase of 0.6 points, which enabled it to achieve a 6.9% market share in FMCG and self-service fresh food from 29th November to 26th December. This is a record for a P13, a historically low period for Lidl. All the levers have been activated for the brand, which has managed to attract 450,000 additional households while continuing to improve customer loyalty.  

The other big winner last December was Aldi, which captured 2.7% of French people's current expenditure (+0.4 points) and recruited nearly 900,000 households, some of which still came from the former Leader Price shops.

 

The independents and Carrefour unsurprisingly complete the list of groups in the positive. In December 2021, Leclerc gained +0.3 points (to 22.9%) while Carrefour and Système U both gained +0.2 points to reach market shares of 20.2% and 11.3% respectively. Les Mousquetaires' growth is more moderate at +0.1 point (15.2%).

Not mentioned in the Kantar press release, the Auchan and Casino groups recorded declines, according to data obtained by Rayon Boissons. Between 29th November and 26th December 2021, Auchan Retail saw its market share fall by 0.4 points (to 9.6%) and Casino by 0.2 points (to 7.3%).

Also noteworthy: Home delivery experienced significant growth in December (+25% in value).



https://www.rayon-boissons.com/distribution/parts-de-marche-lidl-et-aldi-a-la-fete-en-decembre-2021