Organic, sustainable, and alternative products in France are multiplying, although the situation remains mixed.
Consumer confidence shows a slight increase
- Confidence Index: 95 (below the European average, but +15 points compared to SepteFamber 2022).
Overall decline in organic sales, but growth in niches.
-
General decline: -5% in sales since the beginning of 2023.
Alternative consumption based on profiles:
Among the 15 best-selling organic categories, 40% have shown volume growth over the past six months, notably eggs (+1.3%) and plant-based drinks (+5.8%).Category
Sales (in Millions)
Evolution % vs N-1
Eggs
64.0
+1.3%
Long-life Milk
45.1
-2.0%
Canned Vegetables
38.8
-0.4%
Yogurt
37.0
-3.6%
Plant-based Drinks
34.9
+5.8%
Fruit Juices
33.9
+13.0%
Wet Baby Food
29.9
-2.0%
Biscuits
28.7
-6.6%
Baked goods
24.9
-6.4%
Chocolate Bars
22.9
-7.0%
Cereals
22.8
-6.8%
Coffee
15.5
-8.8%
Hot Sauces
13.9
+9.9%
Herbal Teas
13.5
+10.0%
Oils
13.4
+7.5%
Growth in lactose-free and plant-based products
- Plant-based products: 51% of households purchase plant-based products, although only 11% are vegan.
- Lactose-free products: 69% of households consume them, even though only 50% are directly affected by lactose intolerance."
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