Petfood: An Untarnished Appeal

A Sector Shielded from the Crisis: Unlike other sectors, the pet food and care market is thriving with a growth of +7% in value and +1% in volume in 2023. The total revenue reaches €5.8 billion, making this sector the third largest in grocery.

Store Expansion: The number of pet stores in France has significantly increased, rising from 500 before the Covid pandemic to about 700 in 2023, with a forecast of over 1,300 by 2026. Major chains such as Maxi Zoo, Zoomalia, Do & Ka, Ultra Premium Direct, and Tom & Co are rapidly expanding.

Maxi Zoo: In 2023, Maxi Zoo opened 40 new stores, with a goal of 600 stores by 2026. The chain's revenue reached €558 million, supported by the Fressnapf group.

Zoomalia: Founded in 2010, Zoomalia achieved a turnover of €93 million in 2023, with 80% of sales conducted online. The chain aims to have 160 stores by 2028.

Ultra Premium Direct: Established in 2014, this chain plans to reach 100 stores by 2028. It generated approximately €70 million in revenue in 2023.

Do & Ka: Formerly known as L’Animalerie, Do & Ka targets 45 stores by 2030 and currently operates 4 stores.

Tom & Co: Present in France with 68 stores and a global revenue of €300 million, Tom & Co continues to expand its network while offering various additional services.

A Market Dominated by Large Food Retailers: Large food retailers lead the market, but pet stores continue to open new locations to be closer to customers.

Focus on Well-being and Health: Products focused on pet well-being and health, such as dental care and specialised diets, are in high demand.

Additional Services: Chains are emphasizing services such as grooming, insurance, and health advice to differentiate themselves and meet the growing needs of pet owners.

A Necessity Purchase: Pet owners continue to spend on food and care despite economic pressures. Only 6% of pet owners are willing to cut back on spending in this area.

Diversification of Offerings: Brands are developing products tailored to pets’ specific needs, including breed-specific age-specific, and health-related foods, with a particular focus on fine segmentation.

In summary, the pet care market remains dynamic and growing despite economic challenges. The rapid expansion of specialized chains and innovations in products and services highlight the resilience and continued attractiveness of this sector.

Source: https://www.lsa-conso.fr/petfood-un-capital-seduction-intact,456238