15% new organic product consumers in 2020

The 18th barometer of the Agence Bio dedicated to the year 2020 was presented on march 19^th.

 

Through this, we learn that in 2020, consumers of organic products have left large-scale retail outlets (-3 points vs. 2019) in favour of small producers. Markets, farm producers, craftsmen (bakers, butchers, etc.) and specialised organic shops recorded an increase of 6 points compared to 2019, when the first lockdown happened. Another lesson: one in ten organic consumers did not return to buy organic products in supermarkets after the lockdown. Consumers also consumed more local products (+12%) and organic products (+5%).

 

Moreover, 80% of French people plan to maintain their future consumption of organic products and 11% plan to increase it. This is good news in this difficult economic context. Another piece of good news that confirms that organic products are firmly established among consumers: the proportion of the budget devoted to organic products remains stable for 53% of the population.

 

The main reason for consuming organic products remains health (61%), followed by the preservation of the environment (48%) with a very strong marker among 18-24 year olds, 62% of whom indicate that they consume organic products at least once a month to preserve the environment. Among the other reasons for consuming organic products, 39% of those surveyed mentioned the greater availability of organic products in their usual places of purchase and 38% cited ethical reasons.